Objective

To establish a modern, trustworthy healthcare brand and rapidly grow their digital footprint through engaging content, strong branding, and performance-driven media strategies.

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What we've done

1. Branding & Creative

• Developed a clean, scalable logo system and color palette
• Designed packaging, branches signage, uniforms, and digital assets
• Created consistent brand visuals for all touchpoints

2. Social Media & Content

• Launched tailored content across Facebook, Instagram, TikTok, LinkedIn and YouTube
• Produced weekly posts, video reels, and multilingual copy
• Implemented monthly social strategy and performance reporting
• Built their entire social media presence from the ground up
• Designed and managed engaging daily content in Kurdish, Arabic, and English
• Created 80+ high-quality video reels and 200+ branded visuals
• Delivered monthly strategy, video scripts, and content calendars
• Built Yas Podcast, an educating podcast series from the brand with our concept
• Actively responded to followers to build trust and loyalty
• Launched and managed social ad campaigns (Meta Ads and TikTok Ads)

3. Video Production & 3D CGI

• Shot an introductory brand video showcasing their facilities and staff
• Created motion graphic promos for key products
• Developed 3D product visuals for branches and the brand

Creative Process

1. We started with a discovery workshop: learning Yas’s brand values, customers, and goals.

2. Brainstormed multiple logo, palette, and tone directions, refining based on feedback.

3. Mapped out content strategy aligned with branding, then designed editorial calendars.

4. Filmed on-site at Yas locations and produced 3D visuals in our studio.

5. Iterated designs, content, and video until Yas was fully thrilled with the look and feel.

We began by meeting with the Yas team to fully understand their vision and values. After in-depth market analysis, we brainstormed the brand foundation and social tone. Our team of medical content creators, designers, and video editors collaborated weekly to craft content that was not only beautiful, but also strategic and results-driven.

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Results

Yas became a recognizable pharmacy brand across the region. Achieved a viral digital presence with organic and paid content. Established a content system for ongoing growth and engagement. Created a digital experience that converts viewers into patients and buyers

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Conclusion

From branding to bold content and strategic video, our collaboration with Yas Pharmacy Chain showcases the power of medical expertise + creative marketing. We didn’t just grow followers, we grew a community, customer base, and brand reputation.