Fidia Iraq
Arabic and Kurdish medical content introduced Fidia’s HYAL-SYSTEM range to aesthetic medicine professionals in Iraq.
The project combined local positioning, scientific product education, visual content and campaign production for dermatologists and aesthetic clinics.
The brief
Introduce Fidia’s HYAL-SYSTEM range to Iraq’s aesthetic medicine professionals through product-specific education and a clear, scientifically informed brand presentation.
The thinking
We organized the content around the product range and Fidia’s WCT framework: weight, concentration and technology. Clean visuals and Arabic–Kurdish copy translated the product information into accessible material for dermatologists, aesthetic physicians, plastic surgeons and clinics.
What we made
- Iraqi market introduction and professional brand positioning
- Arabic and Kurdish content calendar for healthcare professionals
- Distinct visuals and descriptions for HYAL-SYSTEM 1.8, ACP, DUO, LIP and VOL
- Scientific visual storytelling, educational posts and reels
- Professional audience messaging, page structure and campaign targeting
What came together
All five HYAL-SYSTEM products received individual launch visuals and descriptions within one consistent content system. The original case study reports more than 1 million reach in two months and over 1.5 million video views.
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