Objective

To introduce and build awareness for Fidia's HYAL-SYSTEM product line in Iraq by targeting dermatologists, aesthetic physicians, and plastic surgeons through educational and strategic digital marketing efforts. The focus was on scientific credibility, innovative product differentiation, and professional brand positioning.

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What we've done

1. Brand Introduction & Positioning

• Launched Fidia’s hyaluronic acid-based HYAL-SYSTEM line in the Iraqi market with a strong scientific and medical focus.
• Positioned Fidia Iraq as a leader in HA-based regenerative and aesthetic solutions for clinics and professionals.

2. Social Media Marketing Strategy

• Developed a full content calendar targeting healthcare professionals, using bilingual content (Arabic & Kurdish).
• Introduced each of the five HA-based products—HYAL-SYSTEM 1.8, ACP, DUO, LIP, and VOL—highlighting their unique indications and WCT (Weight – Concentration – Technology) approach.

3. Scientific Visual Storytelling

• Translated advanced scientific concepts into visually compelling, easy-to-understand posts.
• Created a clean, aesthetic brand look to match the clinical sophistication of Fidia products.

4. Educational Content & Campaigns

• Designed posts and reels explaining how hyaluronic acid works, using doctor-friendly language.
• Emphasized each product’s clinical purpose: hydration, biostimulation, lip enhancement, volume restoration, and more.

5. Targeted Audience Approach

• Focused on professional sectors: dermatologists, aesthetic doctors, plastic surgeons, and high-end clinics.
• Delivered targeted messaging across platforms with optimized hashtags and page structure.

Creative Process

We started by understanding the scientific backbone of Fidia’s WCT approach and its unique product segmentation. We then translated this into content pillars that simplified, educated, and elevated the brand’s message. The creative direction was clean, trustworthy, and high-end—built specifically to appeal to professional users while informing prospective buyers of each product’s unique purpose.

Results

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Conclusion

Fidia Iraq's digital launch positioned the brand as a premium scientific solution for skin rejuvenation and facial aesthetics. Through smart positioning, clean visuals, and targeted communication, we’ve laid the foundation for a long-term brand presence in the Iraqi market. Our work bridged the gap between advanced science and accessible clinical knowledge—ensuring that Fidia’s innovation reached the right professionals with impact.