Objective

To introduce, position, and elevate Marnys Iraq—a global supplements & wellness brand—within the Iraqi market through a comprehensive digital strategy. Our goal was to build awareness, trust, and adoption of Marnys’ health-focused product line among consumers, pharmacies, and healthcare professionals. The focus was on credibility, creativity, and modern digital communication, supported by cutting-edge AI production tools and high-quality storytelling.

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What we've done

1. Social Media Management & Brand Launch

We executed a full digital launch for Marnys Iraq, showcasing their wide range of supplements and wellness products.

• Built a modern, clean, and scientifically trustworthy brand presence.
• Introduced product benefits using simple, educational messaging suited for Iraqi consumers.
• Launched ongoing content pillars including wellness tips, product education, doctor insights, and usage recommendations.
• Crafted bilingual communication that resonates with different audience segments.

2. High-End Video Production (Powered by AI)

We produced creative, cinematic product videos that combined live visuals with advanced AI capabilities.

• Introduced new faces and characters using AI-assisted casting and design.
• Delivered visually striking product stories, highlighting key benefits and use-cases.
• Developed short-form videos optimized for TikTok, Instagram Reels, and YouTube Shorts to boost engagement and awareness.

3. Custom Music Production (AI-Enhanced)

Digital Vision created original, modern audio tracks for Marnys Iraq’s brand identity.

• Produced signature soundtracks for product promotions.
• Integrated AI tools for unique sound design and brand-specific audio identity.
• Ensured consistent, recognizable audio branding across all platforms.

4. Ads Management & Performance Marketing

Executed targeted campaigns to increase brand visibility and educate consumers.

• Ran awareness-focused ads for Marnys’ most important supplements.
• Optimized targeting to reach health-conscious demographics across the country.
• Designed high-performing creatives, video ads, and carousel sets to maximize engagement.
• Ensured continuous analysis and optimization for improved cost efficiency and reach.

5. Event Coverage & Professional Filming

Captured major events, doctor conferences, and product exhibitions with a storytelling approach.

• Filmed high-quality interviews with doctors and healthcare experts.
• Showcased community engagement, professional presence, and brand credibility.
• Delivered full post-production editing aligned with Marnys’ global brand standards.

Creative Process

Our creative approach began with understanding the scientific depth behind Marnys’ natural supplements and wellness philosophy. We carefully analyzed the brand’s global identity and adapted it to the preferences of the Iraqi market.

We developed a content system built around:

• Trust (doctor-backed content, factual information)
• Energy (modern visuals, youthful direction)
• Innovation (AI-powered production and music)
• Clarity (simple messages that educate the audience effectively)
  

We combined clean aesthetics, uplifting sound design, and visually appealing storytelling to position Marnys Iraq as a premium, modern, and credible wellness brand.

Results

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Conclusion

Digital Vision’s strategic execution helped establish Marnys Iraq as a leading supplement and wellness brand in the local market. Through high-quality content, AI-powered production, targeted advertising, and professional events coverage, we built a strong digital foundation for long-term growth.

Our partnership bridged the gap between scientific wellness and modern digital communication, ensuring Marnys’ products reach the right people with clarity, creativity, and impact.