MARNYS® Iraq
Social media, product education, video production and advertising supported the Iraqi launch of MARNYS supplements and wellness products.
The work translated an international wellness portfolio for Iraqi audiences through Arabic and Kurdish content, product-focused videos, campaign planning and event coverage.
The brief
Introduce an international supplement and wellness range to Iraqi audiences with clear, credible product communication.
The thinking
We adapted the global brand into a local content system: product education, wellness topics, doctor interviews and short-form films. Visual direction and original sound connected the campaign across social channels.
What we made
- Social channel launch and bilingual content planning
- Product films, short-form edits and original audio
- Paid campaign creative and audience targeting
- Doctor interviews, event filming and post-production
What came together
A coordinated launch presence brought product information, campaign films and professional event coverage into one recognizable MARNYS Iraq content system.
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