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Objective
To digitally elevate the presence of Balene and Miradent—two globally recognized oral care brands officially distributed by Dlbeen Care—by showcasing their innovation, educating the audience, and increasing both awareness and online sales through strategic, research-driven social media marketing.
What we've done
1. Research & Strategy
- Conducted in-depth product research to identify each product’s unique selling points (USPs), particularly Balene’s dual-action brushing technology and Miradent’s comprehensive oral care solutions.
- Studied the target audience in Iraq and Kurdistan, including their oral health habits, language preferences, and social media behavior.
2. Social Media Management
- Launched and managed the official pages of Dlbeen Care’s oral care division, creating bilingual content tailored to Arabic and Kurdish-speaking audiences.
- Delivered educational, promotional, and testimonial-style posts to position the products as both innovative and essential for better oral hygiene.
3. Video Production & Influencer Collaboration
- Collaborated with a recognizable brand face to produce engaging reels that made oral care relatable, scientific, and viral.
- All video scripts, ideas, and directions were developed by our creative team to ensure message clarity and audience resonance.
4. Visual Storytelling
- Delivered compelling visual content that emphasized lifestyle, product benefit, and scientific credibility.
- Focused on explaining how Balene’s unique inside-out brushing and Miradent’s full oral hygiene kit can radically improve daily routines.
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