Dlbeen Care
Research, social content and video production introduced Balene and Miradent oral-care products to Iraqi audiences.
The work turned product features into clear Arabic and Kurdish stories, supported by social planning, creator-led videos and product-focused campaigns.
The brief
Introduce Balene and Miradent oral-care products to Iraqi audiences through practical product education and a consistent local social presence.
The thinking
We researched the products and local audience habits before shaping Arabic and Kurdish content. Reels combined a recognizable brand face with scripts, visuals and everyday routines, while the publishing calendar connected product introductions, education and promotional posts.
What we made
- Product and audience research
- Arabic and Kurdish social-page management
- Educational, promotional and testimonial-style posts
- Reel scripting, direction and brand-face collaboration
- Product visuals and editorial calendars
What came together
The brands gained a shared digital voice for product discovery and everyday oral-care education. The original case study reports 2.5 million people reached in two months and a 31% increase in online sales.
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