DS Laboratories Iraq
Arabic and Kurdish social content, product education and video production supported the Iraqi launch of DS Laboratories haircare.
The launch adapted the dermatological haircare range for local audiences through multilingual storytelling, campaign creative and locally produced video.
The brief
Launch DS Laboratories’ haircare range in Iraq with localized product information and a distinctive creative introduction.
The thinking
Separate Arabic and Kurdish pages carried tailored captions, visuals and voiceovers. The launch used a clearly fictional CGI protest against hair loss in Baghdad and Erbil, followed by product education and ambassador-led reels. Our team developed the scripts, direction and production around the brand’s scientific positioning.
What we made
- Localized Arabic and Kurdish social channels
- Content calendars with 65+ graphics and reels
- 150+ educational and promotional stories
- Fictional CGI launch-film scripting and production
- Ambassador reels and product content
What came together
The launch combined a memorable fictional campaign with a sustained bilingual content system. The original case study reports 5.2 million people reached in two months, 1,500+ sales messages and 15,000 new followers.
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