Skincare & wellness
DS Laboratories Iraq
Arabic and Kurdish social content, product education and video production supported the Iraqi launch of DS Laboratories haircare.
The brief
Launch DS Laboratories’ haircare range in Iraq with localized product information and a distinctive creative introduction.
Our approach
Separate Arabic and Kurdish pages carried tailored captions, visuals and voiceovers. The launch used a clearly fictional CGI protest against hair loss in Baghdad and Erbil, followed by product education and ambassador-led reels. Our team developed the scripts, direction and production around the brand’s scientific positioning.
What we delivered
Localized Arabic and Kurdish social channels
Content calendars with 65+ graphics and reels
150+ educational and promotional stories
Fictional CGI launch-film scripting and production
Ambassador reels and product content
Film & production
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