Objective

To launch and establish DS Laboratories in the Iraqi market as a trusted, science-backed dermatological brand for haircare and skincare, using creative, multi-platform content and advanced AI-driven storytelling to spark attention, educate audiences, and drive sales.

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What we've done

1. Social Media Marketing

• Strategically launched DS Labs Iraq in both Arabic and Kurdish through separate localized social media pages.
• Managed full monthly content calendars with over 65 contents (graphics + reels).
• Published 150+ stories with educational, promotional, and user-engaging material.
• Created viral, scientific content that educated while selling.

2. AI-Powered Video Production

• Created a disruptive launch campaign featuring a CGI-generated protest in Baghdad and Erbil—people protesting hair loss!
• Scripted, directed, and produced all elements in-house, using AI tools to simulate crowd scenes, voice-overs, and impactful storytelling.
• Delivered engaging, emotion-driven reels that captured attention and sparked organic sharing.

3. Brand Collaboration & Influencer Content

• Collaborated with DS Labs’ brand ambassador to create educational and testimonial-style reels.
• Focused on science-backed messaging while keeping content format native and viral for Meta and TikTok.

4. Multilingual, Region-Specific Approach

• Created separate Arabic and Kurdish pages with tailored content for each audience segment.
• Delivered culturally relevant visuals, voiceovers, and captions to maximize relatability and conversion.

Creative Process

We began by deeply studying DS Laboratories’ brand DNA and global positioning. Understanding the importance of scientific credibility with viral appeal, we opted for a bold launch. Using AI and cinematic storytelling, we simulated a fictional protest against hair loss—an emotional pain point for the audience. The campaign was then complemented with practical reels about the products' efficacy, real testimonials, and localized language usage to build trust and relevance. Everything was designed and deployed within 2 months—at scale.

Results

Within the first two months only:

• +5M total digital reach‍
• Thousands of user interactions and comments
• 2x increase in branded search on social media
• Thousands of messages and DMs requesting product info
• Several videos went viral organically, generating 1M+ views per video
• Explosive market entry that positioned DS Labs as a scientific & trendy brand from day one

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Conclusion

In just 2 months, Digital Vision transformed DS Labs Iraq from an unknown name into a market-leading dermatological brand on social media. By combining AI storytelling, localized content, and a deep understanding of scientific product positioning, we created a magnetic launch that is still growing. The brand is now expanding further, with a strong digital presence fueling customer trust and consistent sales.