Objective

To successfully launch and position Obagi Medical in the Iraqi market, building strong brand awareness and educating the public and professionals about the benefits of Obagi’s premium skincare line through engaging social media and video content.

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What we've done

Social Media Marketing

• Launched and managed Obagi Medical’s official presence in Iraq.
• Created compelling visual campaigns to introduce and promote the product line.
• Designed promotional graphics tailored to both public and professional audiences.
• Highlighted product USPs including ingredients, usage, and expected results.
• Produced informative posts to elevate skincare knowledge and build trust.
  

Video Production

• Produced engaging reels featuring the Obagi team explaining product benefits.
• Organized and filmed dermatologist-led testimonials and skincare tips.
• Captured high-quality video content during Obagi events in Dubai and Erbil to showcase brand activity and build community trust.
• Delivered polished, branded videos optimized for Meta platforms.
  

Influencer and Expert Collaboration

• Contacted and coordinated with dermatologists across Iraq to speak about the products.
• Created expert-led content to boost credibility and drive product recommendations.
• Integrated testimonials and health advice into a content series for wider reach.

Creative Process

We began by deeply understanding Obagi’s brand values and product uniqueness. Our team crafted a tailored launch strategy that resonated with both skincare professionals and everyday consumers. Visual consistency, authority-led messaging, and localized content formed the core of our creative direction. By merging brand aesthetics with medical expertise and regional relevance, we delivered a campaign that introduced Obagi with strength and style to the Iraqi market.

Results

Within just three months of launching the campaign, Obagi Medical Iraq saw:

• +2.5 million people reached across targeted digital campaigns
• +3 million video views, driven by expert-led and branded reels
• 1,200+ direct messages generated, signaling strong product interest and engagement
• +5,000 new followers gained organically through content quality and consistency
  

These numbers reflected a powerful entry into the market and strong demand for premium skincare education and products.

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Conclusion

Our collaboration with Obagi Medical Iraq successfully positioned the brand as a premium skincare authority in the country. Through expert-led content, tailored visuals, and a cohesive launch strategy, we drove millions of views and thousands of interactions, laying the foundation for long-term brand equity and customer loyalty in the Iraqi market.