Skincare & wellness
Obagi Medical
Dermatologist collaborations, educational reels and event coverage supported Obagi Medical’s launch in Iraq.
The brief
Introduce Obagi Medical in Iraq through content that serves both skincare professionals and people exploring the product range.
Our approach
We paired a consistent visual launch with dermatologist-led content. Product posts explained ingredients and use, while filmed conversations, team reels and coverage from Dubai and Erbil events connected the range to the people behind it. Editing and formats were adapted for Meta platforms.
What we delivered
Social-channel launch and content management
Product graphics for public and professional audiences
Dermatologist coordination and filmed contributions
Team reels and educational video editing
Event filming in Dubai and Erbil
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