Obagi Medical
Dermatologist collaborations, educational reels and event coverage supported Obagi Medical’s launch in Iraq.
The project brought together expert-led product education, social media planning, branded video and event coverage in Erbil and Dubai.
The brief
Introduce Obagi Medical in Iraq through content that serves both skincare professionals and people exploring the product range.
The thinking
We paired a consistent visual launch with dermatologist-led content. Product posts explained ingredients and use, while filmed conversations, team reels and coverage from Dubai and Erbil events connected the range to the people behind it. Editing and formats were adapted for Meta platforms.
What we made
- Social-channel launch and content management
- Product graphics for public and professional audiences
- Dermatologist coordination and filmed contributions
- Team reels and educational video editing
- Event filming in Dubai and Erbil
What came together
Expert contributions and consistent product content formed a recognizable launch presence. The original case study reports 2.5 million people reached, 3 million video views, 1,200+ direct messages and 5,000 new followers during the three-month launch.
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