Sarwaran Pharmacy Chain
Brand identity, a multilingual website, social campaigns and CGI content were developed for Sarwaran Pharmacy Chain.
The project connected a new visual identity with a trilingual digital platform, multi-channel content and a custom CGI character for branded video.
The brief
Bring Sarwaran’s brand, social channels and website into a coherent digital experience that reflects its role as a community pharmacy chain.
The thinking
Brand discovery and competitor research informed a shared visual direction. We connected that identity to a trilingual website and platform-specific content, then developed a custom CGI mascot for health messages and campaign films. Ongoing content calendars and campaign reviews kept the work coordinated across channels.
What we made
- Brand identity and a consistent visual system for pharmacy communications
- Social content and campaigns across Facebook, Instagram, TikTok, Snapchat, YouTube and Viber
- English, Arabic and Kurdish website with services, locations, inquiries and product showcases
- Promotional films, educational reels and campaign video production
- Original 3D mascot, character animation and public health messages
What came together
A connected brand, website and content programme gave Sarwaran a consistent presence across its digital channels. The original case study reports over 150,000 new followers and 75 million reach over three years, alongside an average of 3,000 messages per month.
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