Objective

To transform Sarwaran Pharmacy Chain’s digital identity into a powerful, engaging, and revenue-generating online presence across multiple platforms, through branding, social media marketing, video production, website development, and the creation of a unique digital character.

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What we've done

1. Branding

• Created a modern and memorable brand identity aligned with Sarwaran’s mission and values
• Captured the pharmacy’s community focus, trust, and health commitment in all branding materials
• Ensured cohesive visual identity across all platforms and marketing materials
  

2. Social Media Marketing

• Built and managed active social media profiles across Facebook, Instagram, TikTok, Snapchat, YouTube, and Viber
• Produced engaging, platform-specific content and campaigns to target different audience segments
• Launched and managed monthly ad campaigns, driving thousands of engagements and leads
• Maintained high-volume content calendars and interaction strategies with the community
• Achieved consistent monthly performance and campaign ROI through data-driven optimization
  

3. Website Development

• Designed and developed a modern, responsive website in three languages: English, Arabic, and Kurdish
• Integrated dynamic sections for services, pharmacy locations, online inquiries, and product showcases
• Built an intuitive, mobile-friendly user interface with SEO-optimized structure
• Enabled scalable backend CMS for future updates and campaign landing pages
  

4. Video Production

• Produced professional promotional videos and TikTok reels capturing pharmacy services, promotions, and public engagement
• Created high-performing video ads for campaigns focused on awareness and product education
  

5. 3D Character Creation

• Conceptualized, designed, and built a 3D CGI character representing the Sarwaran brand
• Produced animated videos of the character talking to the community, enhancing public connection
• Used advanced CGI techniques to make the character a consistent and recognizable mascot in campaigns
• Leveraged the character to deliver healthcare tips and public announcements in an engaging format

Creative Process

Our work with Sarwaran began with in-depth brand discovery and competitor analysis to position the pharmacy as a trusted, modern leader. We then developed a strategic rollout combining visual branding, multilingual web development, and content marketing. The highlight was the creation of a 3D mascot using CGI animation to humanize the brand and engage the public with healthcare messages. Our team managed performance marketing campaigns, optimized every touchpoint, and ensured consistency across channels—setting a new benchmark for digital pharmacies in the region.

Results

Over the course of three years, our collaboration with Sarwaran Pharmacy Chain delivered exceptional results across every digital front, and is continuing. We successfully generated over 150,000 new followers, establishing one of the most influential pharmacy brands in the region on social media. Our content and advertising campaigns reached more than 75 million people, building strong awareness and daily visibility across multiple platforms. With an average of 3,000 direct messages per month, we facilitated high levels of customer interaction, inquiries, and conversions. The video content—including 3D animated clips of Sarwaran’s custom CGI character—amplified brand personality and public engagement, with over 141,000 views on TikTok alone.

From a business perspective, the campaigns delivered tangible impact: we achieved a 4.31 return on investment (ROI) by consistently driving online orders through optimized ad spend. Within just the first 3 months of our engagement, Sarwaran saw a 65% increase in online sales, 1,331 sales conversations, and a 267% boost in messages generated. Social performance continued to scale, with a 71% increase in Instagram reach, 20,000+ new Facebook followers, and over 4.4 million total impressions across Facebook and Instagram. These numbers reflect not just growth—but sustainable digital leadership in the pharmaceutical sector.

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Conclusion

Sarwaran Pharmacy Chain’s collaboration with Digital Vision led to a groundbreaking digital transformation. We didn’t just create content—we built a scalable ecosystem across all digital touchpoints, from branding to website and animated characters. The result is a pharmacy chain that commands attention, builds trust, and drives measurable returns.