Objective

To elevate the presence, prestige, and participation of the Pharmacy Summit through creative branding and a results-driven digital marketing campaign. Our goal was to connect, educate, and inspire the pharmacy community at scale.

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What we've done

• Full Social Media Marketing Campaign (3 months)
• Brand Identity & Logo Design
• A modern fully-responsive website (Click to check out)
• Print Designs: Brochures, banners, name cards, promotional materials
• Summit Website with Integrated Forms
• Video & Photo Production During the Event
• Exclusive Music Theme for the Summit
• QR Code Tech Solutions for Attendee Check-in
• Volunteer Team Preparation & Management
• Stage Decoration and Event Setup

Creative Process

After aligning with the Syndicates of Iraqi and Kurdistan Pharmacists, we initiated the rebranding of the Pharmacy Summit, designing a strong logo and a full visual identity that reflected the mission of the event. We launched a multi-platform digital campaign, including compelling posts and ads, specifically targeting pharmacists and healthcare professionals across Iraq. Our IT team built a seamless website experience for registration, while our creative team handled on-ground media production, print design, and volunteer coordination. Everything came together to build a cohesive, engaging, and impactful experience.

Results

Through a three-month social media campaign, Digital Vision attracted wide interest and high levels of engagement from the pharmacy community. We helped drive large-scale registrations, expanded reach, and positioned the summit as a must-attend event. Our creative branding and strong digital storytelling ensured PSIK 2022 left a lasting impression on all attendees.

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Conclusion

Organized by Digital Vision, PSIK 2022 became the largest event of pharmacists in Iraq an Kurdistan. Thanks to our young medical team, we've provided creative concepts to the event.