Objective

To build Iraq and Kurdistan’s first and largest international health exhibition from scratch, establishing MEDICO as a trusted, innovative, and widely recognized healthcare event across the region and beyond.

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What we've done

1. Social Media & Content Marketing

• Built the social presence of MEDICO from zero across Instagram, Facebook, and TikTok
• Produced daily viral content, including reels, stories, and carousel posts
• Created a consistent visual tone and content system in 3 languages
• Ran full-funnel Meta and Google Ads campaigns with laser-focused targeting
• Handled community management to convert followers into visitors and advocates
• Created motion graphics, teasers, promos, and countdowns for the campaign
• Delivered live event coverage with high-performance stories, posts, and reels
• Brought in influencers for onsite activation and content collaboration
  

2. Branding & Visual Identity

• Designed the entire visual system of MEDICO:
  • Logo
  • Event concept
  • Color scheme
  • Typography
  • Print and environmental designs
• Created cohesive branding across billboards, banners, badges, booths, and screens
• Developed a mascot character, the MEDICO Robot, as the face of the future of healthcare

3. Video Production & 3D CGI

• Produced a high-quality TVC that aired on television and digital
• Created multiple 3D CGI scenes to visualize the future of health
• Built on-screen visuals and LED screen loops for during the event
• Prepared a full music identity pack used consistently across videos

4. Web Development & SEO

• Designed and launched a modern, SEO-optimized website
• Integrated custom registration forms for:
  • Visitor signups
  • Volunteer applications
  • Company registration
  • Sponsorship inquiries
• Built automation for follow-ups and internal team tracking
• Ensured fast performance, mobile responsiveness, and analytics integration

5. Event Marketing & Strategy

• Created the entire marketing roadmap and messaging strategy
• Handled both online and offline marketing materials
• Activated a strong influencer network to build community buzz
• Planned and executed paid ads, community interaction, and user-generated content
• Directed all digital and print deliverables, from teaser countdowns to conference hall signage

Creative Process

We began by aligning closely with the MEDICO organizing team to define the brand, goals, and audience. Our team ideated a futuristic, healthcare-forward visual identity and digital presence. We then broke the 6-month campaign into phases: teaser → awareness → engagement → conversion → event coverage. Cross-functional teams, branding, video, 3D, social, content, and dev, collaborated seamlessly through each sprint.

Results

• ‍40,000+ visitors over 4 days‍
• Most talked-about healthcare event in Iraq & Kurdistan‍
• +55M views, 8M reach, and 7.64x return on digital marketing investment
• Built a community before the event even launched
• Created recognizable branding and experience to be continued in 2026

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Conclusion

Digital Vision didn’t just market MEDICO, we built it. From strategy to execution, every piece was created by our medical marketing specialists, designers, videographers, and ad strategists.

MEDICO is now a nationally recognized brand, with a digital presence that rivals global health events, and we made it happen.