ESB Group
A tailored social media system introduced ESB Group’s pharmaceutical portfolio across digital channels.
Digital Vision built the channel presence, content framework and targeted campaign creative around the company’s products.
The brief
Launch ESB’s digital presence from the ground up and make its pharmaceutical product range easier to discover through clear, localized communication.
The thinking
Healthcare marketers, medical content creators and designers shaped the brand’s voice and visual direction together. Product-specific content and multilingual copy were supported by search optimization and targeted campaigns, with regular reporting and weekly adjustments informing the next cycle.
What we made
- Social channel launch and pharmaceutical digital strategy
- Product visuals tailored to different therapeutic categories
- Localized multilingual product and educational content
- Search optimization for the company’s products
- Targeted campaigns, social management and performance reporting
What came together
ESB gained established channels, a product-led content programme and a repeatable campaign process. The original case study reports 247% follower growth, 1 million impressions, 49,000 engagements and an 84% increase in direct messages.
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