Beauty Commerce Branding and Marketing
ELARA
A localized, trilingual brand identity and social media presence for ELARA, an AI-powered beauty and skincare shopping app in Iraq. The project brought together app branding, awareness content and advertising aimed at app installs, user acquisition and purchases.
The brief
A localized, trilingual brand identity and social media presence for ELARA, an AI-powered beauty and skincare shopping app in Iraq. The project brought together app branding, awareness content and advertising aimed at app installs, user acquisition and purchases.
Our approach
The visual system pairs vivid violet, deep plum and pale lilac with a light wordmark, a four-point sparkle symbol and repeating circular patterns. Brand guidelines define logo use, color and typography for English, Arabic and Sorani Kurdish, with applications shown across app screens, packaging and outdoor advertising mockups. Social content spans product launches, price-led promotions, giveaways, football prediction games and seasonal greetings within a consistent feed and story system. The brief also includes video production, motion reels and app advertising; no performance results are provided.
What we delivered
Brand identity and guidelines
Trilingual brand localization
App branding
Social media marketing and design
Video production and motion reels
App advertising
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