Medical specialist
Dr. Sami Weli
A personal brand and social channels were created for dermatologist Dr. Sami Weli, including the DermTalks series.
The brief
Build Dr. Sami Weli’s online personal brand around clear dermatology education and a direct path from content to patient inquiries.
Our approach
DermTalks became the recurring editorial anchor: a doctor-led series addressing common questions and skincare myths. Arabic and Kurdish posts, branded motion and audience-friendly reels supported it. Paid campaigns directed interested viewers toward messages and WhatsApp contact, with targeting refined around inquiry activity.
What we delivered
Facebook, Instagram and TikTok channel launch
Personal visual identity and editorial voice
DermTalks series and educational reels
Arabic and Kurdish content and motion design
Paid campaigns for patient inquiries
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