Dr. Sami Weli
A personal brand and social channels were created for dermatologist Dr. Sami Weli, including the DermTalks series.
The work combined personal-brand positioning, recurring educational content, social platform management and paid campaign creative.
The brief
Build Dr. Sami Weli’s online personal brand around clear dermatology education and a direct path from content to patient inquiries.
The thinking
DermTalks became the recurring editorial anchor: a doctor-led series addressing common questions and skincare myths. Arabic and Kurdish posts, branded motion and audience-friendly reels supported it. Paid campaigns directed interested viewers toward messages and WhatsApp contact, with targeting refined around inquiry activity.
What we made
- Facebook, Instagram and TikTok channel launch
- Personal visual identity and editorial voice
- DermTalks series and educational reels
- Arabic and Kurdish content and motion design
- Paid campaigns for patient inquiries
What came together
The work established a repeatable format for doctor-led education and patient contact. Over six months, the original case study reports 2,500+ direct inquiries from potential patients, 30,000 new followers and an 80% increase in patient appointments.
Discuss your projectA closer look
Services behind this project
Discuss your project
Contact us