Objective

To establish a modern, trustworthy healthcare brand and rapidly grow their digital footprint through engaging content, strong branding, and performance-driven media strategies.

‍

What we've done

Branding

• Developed a unique and professional logo inspired by the mortar and pestle, symbolizing pharmaceutical heritage.
• Designed a cohesive visual identity using vibrant, trustworthy colors and clean typography.
• Created multiple branding assets including mascot-style elements, lab coat icons, and expressive brand marks.
  

Social Media Marketing

• Established and managed all social media channels for Dr. Botan.
• Created a content strategy centered on informative health tips, community-focused posts, and pharmacy activities.
• Produced consistent, educational, and brand-aligned visuals to build engagement and trust.
• Implemented audience interaction strategies and seasonal campaigns to boost organic reach.
  

Video Production

• Created short-form and long-form videos showcasing pharmacy staff, daily operations, product promotions, and behind-the-scenes moments.
• Designed animated content for customer education and brand storytelling.
• Captured high-quality visual material reflecting the professionalism and trustworthiness of Dr. Botan’s services.

Creative Process

We started by understanding Dr. Botan’s mission to build a pharmacy chain that feels both professional and friendly. We developed a visual system that reflects that ethos—simple, iconic, and easily recognizable. Our creative team collaborated across branding, social media, and video teams to ensure all touchpoints reflected the same personality and tone. Through iterative feedback, we refined all assets to align perfectly with the client’s goals.

Results

In just the first six months of our partnership, Dr. Botan Pharmacy Chain experienced outstanding growth:

• +5 million people reached
• +150% increase in online orders
• +20,000 new followers on social media
• Over 5,000 direct messages generated within 5 months
  

These results reflected not only an increase in engagement and visibility but also a measurable boost in customer interaction and business performance.

‍

Conclusion

Our work with Dr. Botan transformed their digital image from the ground up. From crafting a distinctive visual identity to implementing a well-executed social media and video strategy, we enabled the pharmacy chain to expand its visibility, engage its audience, and drive substantial online activity. Dr. Botan now stands as one of the most recognizable emerging pharmacy chains in the region—with a digital presence that matches their in-pharmacy excellence.