Objective

Clinica Medical Group aimed to establish a unified brand identity and a powerful digital presence to showcase their wide range of healthcare services—spanning pharmacies, clinics, laboratories, and beauty centers, across 15 districts.

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What we've done

We built Clinica’s brand identity from the ground up, developed and managed their social media presence across multiple pages, and designed a responsive website that clearly reflects their services and values. Our team ensured consistency and visibility across every touchpoint—branding, social media, and web.

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1. Branding

We developed a complete and cohesive brand identity to establish a strong and recognizable presence across all Clinica branches and services.

• Designed a modern and professional logo reflecting Clinica’s healthcare mission
• Selected a consistent color palette and typography to ensure brand harmony
• Created brand guidelines for all visual communications
• Designed high-quality printed materials for clinics, pharmacies, and laboratories
• Developed branded signage and internal visuals for physical branches

2. Social Media Marketing

We planned, created, and managed an engaging and structured social media strategy across all Clinica-owned pages.

• Built and optimized 23 new pages for their pharmacies, beauty centers, clinics, and labs
• Created a unique content plan tailored to each service sector
• Developed high-engagement graphics, educational content, and promotional posts
• Ran targeted ad campaigns to increase visibility and customer inquiries
• Used performance analytics to continually improve content and targeting
• Engaged with the audience to increase trust and patient relationships

3. Website Development

We designed and developed a fully responsive, user-friendly website that serves as a central hub for the entire Clinica network.

• Structured the website to include all branches: clinics, pharmacies, beauty centers, and laboratories
• Integrated detailed doctor profiles, service listings, and specialty info for polyclinics
• Added location maps and contact details for each branch
• Enabled appointment booking and inquiry submission features
• Optimized for mobile and desktop for seamless access across devices
• Delivered in both Arabic and English to serve a wider regional audience

Creative Process

We began by holding discovery sessions with Baslan’s leadership team to capture their vision, mission, history, and strategic goals. From there, we:

• Crafted a cohesive brand story rooted in trust, reliability, and service excellence
• Highlighted product categories, partnerships, and distribution capabilities
• Designed a modern layout with clean visuals, infographics, and iconography
• Organized content in a way that guides readers through Baslan’s value proposition
  

The final company profile was structured to appeal to procurement teams, B2B partners, and investors, while also reflecting Baslan’s commitment to healthcare impact.

Results

The new company profile positioned Baslan Medical Trading as a credible and professional leader in the healthcare supply chain. It has been successfully used in:

• B2B meetings and tender submissions
• Partnerships with hospitals and clinics
• Business development initiatives across the region
  

Clients now perceive Baslan with increased trust, while internal teams benefit from having a clear, aligned brand story to communicate.

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Conclusion

Clinica Medical Group is now positioned as a modern, trustworthy, and digitally advanced healthcare provider. Their digital transformation has enabled better patient communication, stronger brand visibility, and higher service conversion across all branches.