Pharmaceutical brand
Clinica Medical Group
Brand identity, website development and social media management established Clinica Medical Group across digital channels.
The brief
Unify a healthcare network of pharmacies, clinics, laboratories and beauty centres under one identity, while making its different services and locations easier to explore.
Our approach
A shared identity linked the physical branches with their digital presence. Social content was planned by service sector, while a central bilingual website organized the network’s branches, doctor profiles, specialties, contact details and booking or inquiry routes.
What we delivered
Logo, colour and typography system with brand guidelines
Printed materials, branch signage and interior brand visuals
Setup and management of 23 service-specific social pages
Educational and promotional content, targeted advertising and performance reviews
Arabic and English website with branch maps, doctor profiles, services, booking and inquiry features
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