Clinica Medical Group
Brand identity, website development and social media management established Clinica Medical Group across digital channels.
Digital Vision created the visual identity, online platform and coordinated content presence for the group’s healthcare activities.
The brief
Unify a healthcare network of pharmacies, clinics, laboratories and beauty centres under one identity, while making its different services and locations easier to explore.
The thinking
A shared identity linked the physical branches with their digital presence. Social content was planned by service sector, while a central bilingual website organized the network’s branches, doctor profiles, specialties, contact details and booking or inquiry routes.
What we made
- Logo, colour and typography system with brand guidelines
- Printed materials, branch signage and interior brand visuals
- Setup and management of 23 service-specific social pages
- Educational and promotional content, targeted advertising and performance reviews
- Arabic and English website with branch maps, doctor profiles, services, booking and inquiry features
What came together
Clinica gained a shared brand system and a central digital destination for its healthcare network. The documented scope connects branch identities, 23 social pages and an Arabic–English website, giving each service a place within the wider group.
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