Objective

To establish and execute a high-impact conference on Antimicrobial Resistance (AMR), build awareness through digital marketing, and ensure wide participation and engagement across both medical professionals and the public.

‍

What we've done

• Full event organization in partnership with Kurdistan’s top healthcare institutions
• Created a strong event identity, including logo, branding, colors, and printing designs
• Designed and launched a dedicated website with a custom online registration system
• Ran a full-scale digital marketing campaign across Facebook and Instagram
• Provided live social media coverage during the event days
• Managed strategic collaborations with official healthcare bodies and universities

Creative Process

Starting with in-depth alignment with stakeholders like the Ministry of Health, Pharmacists Syndicate, and Hawler Medical University, we crafted the event’s visual identity, campaign tone, and outreach strategy. Our team handled end-to-end logistics, registration, media creation, and live digital coverage — all in under 2 months.

Results

In just under two months, Digital Vision successfully turned the AMR Conference into a widely recognized event both on-ground and online. Through strategic collaborations, creative branding, and precise digital targeting, we helped raise awareness about antimicrobial resistance on a national scale. The conference brought together over 250 healthcare professionals, researchers, and policy-makers — opening new channels for cooperation and dialogue on one of the most urgent topics in medicine. Our marketing efforts reached tens of thousands, generating real traction and engagement across platforms.

‍

Conclusion

The AMR Conference proved how impactful healthcare events can be when backed by strategy, collaboration, and creative digital execution. Digital Vision didn’t just organize a conference, we helped catalyze a vital movement in Kurdistan’s public health ecosystem.